Ms. Lana Harb
Ms. Lana Harb
Digital Marketing Instructor & Assistant Director of Public Relations and Marketing, German Jordanian University
OFFICE: B418
PHONE: +962 6 4294444
Biography
Lana Harb is a professional with combined expertise in academia and industry, specializing in digital marketing, higher education, and entrepreneurship-driven project management. She has taught at leading Jordanian universities, delivering courses in digital marketing, business entrepreneurship, and marketing management, with a strong focus on practical application and industry relevance. In addition to her academic career, Lana has coordinated large-scale innovation and capacity-building projects with organizations such as GIZ and ILO, contributing to youth empowerment, sustainability, and entrepreneurial ecosystem development.
Educational Background
Princess Sumaya University for Technology – Master’s in Business Entrepreneurship
Yarmouk University – Bachelor of Arts in Marketing
Experience
- Middle East University (MEU) – Lecturer in E-Marketing (2023–2024)
- Al Hussein Technical University (HTU) – Lecturer in Business Entrepreneurship (2023–2024)
- Senior Project Coordinator – IEx Bootcamp (ILO collaboration), HTU (2024)
- Project Coordinator – Entrepreneurship in Food Security & Agricultural Technology (GIZ collaboration), HTU (2022–2023)
- Princess Sumaya University for Technology (PSUT) – Teaching Assistant (2020–2022)
- Princess Sumaya University for Technology (PSUT) – Research Assistant (2020–2022)
Selected Publications
| 2025 | Salhab, Hanadi & Zoubi, Munif & Khrais, Laith & Estaitia, Huda & Harb, Lana & Huniti, Almotasem & Morshed, Amer,"AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels",Administrative Sciences. 15. 20,2025 [View] |
| 2024 | Harb, Lana & Khasawneh, Mohammad,"The Impact of Social Media Marketing Adoption on Homemade Food Start-ups Performance",International Journal of Innovation and Technology Management. 21,2024 [View] |
| 2023 | Alnsour, Ahmad & Sumadi, Mohammad & Shrydeh, Najib & Kanaan, Omar & Harb, Lana & Abedalfattah, Maisam,"Industry 4.0 Framework for Sustainable Manufacturing Sector in Jordanian Rural Areas",International Journal of Sustainable Development and Planning. 18,1523-1534,2023 [View] |
| 2022 | AL-Haddad, Shafig & Sharabati, Abdel-Aziz & Harb, Lana & Husni, Aarab & Abdelfattah, Maisam & Sharabati, Abdel-Aziz,"E-WOM and consumers' purchase intention: An empirical study on Facebook. Innovative Marketing",Innovative Marketing. Innovative Marketing. 18,2022 [View] |