Dr. Mamoun Akroush
Professor (Unpaid Leave)
OFFICE:
PHONE: +962 6 4294444
Biography

Professor. Mamoun N. Akroush is currently the President of the American University of Madaba. Dr. Akroush is a distinguished Professor of Marketing and Strategic Management at School of Business at German Jordanian University (GJU). Dr. Akroush earned his PhD in Marketing from the University of Huddersfield, United Kingdom (2003), his Master’s degree, MBA, from the University of Jordan (1997) and earned his BSc. from Amman Al-Ahliyya University in Business Administration with distinction (1994), Jordan.

Dr. Akroush is a specialized researcher and academic in the fields of Marketing and Strategic Management in which he has more than 55 international publications. Dr. Akroush is a faculty member in the Department of Management Sciences at the School of Business at GJU. Previously, he served in several senior positions; Dean of Graduate School of Business at GJU (2019-2021), Dean of Talal Abu-Ghazaleh Graduate School of Business (2015-2017), Vice Dean (2009-2011), and a faculty member since 2008 at GJU. He also served as Head of Marketing Department at the Arab Academy for Banking and Financial Sciences (2007-2008). Dr. Akroush is a member of the Editorial Boards of various international refereed journals. Dr. Akroush received a number of distinguished awards, namely; Outstanding Reviewer Award for Excellence from Emerald Group Publishing (2013/2014/2015/2016/2017)/Global Business and Management Publisher, The German Jordanian University Research Award (2012)/Certificate of Excellence for the Year 2011-2012: distinguished performance in Research, and The Talal Abu-Ghazaleh Outstanding Faculty Award for three times (2012/2014/2015).

 

Dr. Akroush is an active member of many senior academic, research, and quality assurance committees at the German Jordanian University, Scientific Research and Innovation Support Fund, and other universities. He also worked as head and member of many senior academic committees at the Ministry of Higher Education and Scientific Research, the Accreditation and Quality Assurance Commission for Higher Education Institutions. Dr. Akroush was a member of the Higher Committee for non-Jordanian Certificates Equivalency for two terms (2014-2017) and (2019-2021) at the Ministry of Higher Education and Scientific Research. Dr. Akroush was a member of the Board of Trustees of Hiteen College (2008-2012) and Aqaba University of Technology (2014-2018). He also was a member of the Board of Trustees at the Hashemite University where he served as Head of the Financial Committee and a member of the Academic and Managerial Committees of the Board of Trustees. 

Dr. Akroush is a senior consultant, expert and trainer in various aspects of Marketing and Business including Strategic Management, Communications, Marketing Management and Strategies, Market/ing Research, Customer Service and Care, Corporate Governance, Marketing Plans, and Political Marketing. He has a rich experience in conducting specialized studies in Parliamentary and Municipality Elections. He is also a regional and national trainer in his fields of specialization in many Arab Countries for many years. Dr. Akroush has been a consultant and expert for several international organisations including UN, UNDP Programmes, USAID, Talal Abu-Ghazaleh Organisation, NGOs as well as many companies and institutions in the Private Sector in Jordan. Dr. Akroush also participated in many conferences and workshops in the fields of Marketing and Business, Anti-Corruption, Integrity, Transparency and Corporate Governance.

Educational Background




Selected Publications

2021 Akroush, M. N., Zuriekat, M. I., Mahadin, B. K., Mdanat, M. F., Samawi, G. A., & Haddad, O. J.,"Drivers of e-loyalty in e-recruitment: The role of e-service quality, e-satisfaction, and e-trust in Jordan, an emerging market",Journal of Electronic Commerce in Organizations, 19(2),17-33,2021 [View]
2020 Mahadin, B., Akroush, M. N., & Bata, H,"The effects of tourism websites' attributes on e-satisfaction and e-loyalty: a case of American travellers' to Jordan",International Journal of Web Based Communities, 16(1),Inderscience Publishers,4–33,2020 [View]
2019 Mahadin, B. K., & Akroush, M. N,"A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan",International Journal of Emerging Markets, 14(4),Emerald Publishing Limited,639–667,2019 [View]
2019 Akroush, M. N., & Mahadin, B. K,"An intervariable approach to customer satisfaction and loyalty in the internet service market",Internet Research, 29(4),Emerald Publishing Limited,772–798,2019 [View]
2019 Akroush, M., Samawi, G., Zuriekat, M., Mdanat, M., Affara, I., & Dawood, S,"A Comparison of Service Quality Dimensions in the Mobile Service Market: Evidence from Emerging Markets",Theoretical Economics Letters, 9(02),271,2019 [View]
2019 Akroush, M. N., Zuriekat, M. I., Al Jabali, H. I., & Asfour, N. A,"Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits",International Journal of Energy Sector Management, 13(1),Emerald Publishing Limited,128–148,2019 [View]
2016 Awwad, A., & Akroush, M. N,"New product development performance success measures: an exploratory research",EuroMed Journal of Business, 11(1),Emerald Group Publishing Limited,2–29,2016 [View]
2015 Jraisat, L. E., Akroush, M. N., Alfaouri, R. J., Qatu, L. T., & Kurdieh, D. J,"Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan",International Journal of Culture, Tourism and Hospitality Research, 9(3),Emerald Group Publishing Limited,292–315,2015
2015 Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I,"Consumer attitudes towards online shopping The effects of trust, perceived benefits, and perceived web quality",Internet Research, 25(5),Emerald Group Publishing Limited,707–733,2015 [View]
2015 Akroush, M. N., Dawood, S. A., & Affara, I. B,"Service quality, customer satisfaction and loyalty in the Yemeni mobile service market",International Journal of Services, Economics and Management, 7(1),Inderscience Publishers,53–73,2015 [View]
2015 Akroush, M. N., & Al-Debei, M. M,"An integrated model of factors affecting consumer attitudes towards online shopping",Business Process Management Journal, 21(6),Emerald Group Publishing Limited,1353–1376,2015 [View]
2013 Abu-ELSamen, A., Akroush, M., & Abu-Lail, A,"Mobile SERVQUAL: A comparative analysis of customers' and managers' perceptions",International Journal of Quality and Reliability Management, 30(4),Emerald Publishing Group,403–425,2013 [View]
2012 Akroush, M,"Organizational capabilities and new product performance: The role of new product competitive advantage",Competitiveness Review: An International Business Journal, 22(4),Emerald Publishing Group,343–365,2012 [View]
2012 Akroush, M,"An empirical model of marketing strategy and shareholder value A value-based marketing perspective",Competitiveness Review: An International Business Journal, 22(1),Emerald Publishing Group,48–89,2012 [View]
2011 Akroush, B., Dahiyat, S., & Gharaibeh, M,"Customer relationship management implementation: An investigation of a scale's generalizability and its relationship with business performance in a developing country context",International Journal of Commerce and Management, 21(2),Emerald Publishing Group,158–191,2011 [View]
2011 Dahiyat, B., Akroush, M., & Abu-Lail, A,"An integrated model of perceived service quality and customer loyalty: an empirical examination of the mediation effects of customer satisfaction and customer trust",International Journal of Services and Operations Management, 9(4),Inderscience,453–490,2011 [View]
2011 Abu-ELSamen, M., & Akroush, M,"Towards an integrated model of customer service skills and customer loyalty The mediating role of customer satisfaction Customer service skills",International Journal of Commerce and Management, 21(4),Emerald Publishing Group,349–380,2011 [View]
2010 Akroush, S., & Al-Mohammed, M,"The effect of marketing knowledge management on organizational performance An empirical investigation of the telecommunications organizations in Jordan",International Journal of Emerging Markets, 5(1),Emerald Publishing Group,38–77,2010 [View]
2010 Akroush, M,"The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan's Services Organisations",Jordan Journal of Business Administration, 7(1),The University of Jordan,116–147,2010
2008 Akroush, M,"Exploring the mediation effect of service quality implementation on the relationship between service quality and performance in the banking industry in Jordan",Global Business and Economics Review, 10(1),Inderscience,98–122,2008 [View]