Overview
The constant evolution of technology has led to a demanding society with advancing quality of living standards. As a result, economies are requiring engineers with innovative and entrepreneurial mentalities to continuously tap into the market opportunities that are fueled by technology. Empowerment of engineering graduates’ knowledge and skillsets with innovation and entrepreneurship will lead to technologically driven startups that will promote job
creation, economic growth, and unique ideas that reflect greatly onto society. Engineers in the program will undergo a simulated process of creating a startup through ideation, process mapping, product design, prototyping, financial and legal planning, pitching, and finally launching. Engineers graduating from the program will also possess intrapreneurial mindsets to grow within existing companies through research and development.
The Entrepreneurship and Innovation Management (EIM) master’s program is a Joint Degree program between the German Jordanian University (GJU) and Magdeburg-Stendal University of Applied Sciences (h2). The program seeks to bridge innovation management and entrepreneurship in an international and corporate context for engineers. The program involves systematically and structurally identifying and developing opportunities that can feed into the creation of technology driven startups and corporate innovation. The program will bridge the technical engineering application areas with the necessary managerial and business processes that will make these innovations and engineering solutions come to life in a profitable and sustainable manner.
The EIM master’s program is aimed to attract ambitious engineers that aspire to establish their own startup business or work in corporate R&D and innovation centers. The program is ideal for recent graduates and established professionals to apply their engineering knowledge in the entrepreneurship field. Graduates can work in intrapreneurship roles as product managers and as part of corporate research and development teams. Graduates can also benefit from leadership, entrepreneurship, and employability skills gained from the programs to advance in their current field and move up into higher management roles. Lastly, graduates can become startup founders and create their own business venture.
Program Objectives
Graduates of the EIM program will be able to achieve the following objectives:
- Promote engineers to utilize science, mathematics, and engineering design skills to generate innovative solutions that fill market gaps.
- Employ appropriate prototyping methods for engineer solutions.
- Translate market needs and opportunities into engineering solutions.
- Design business models and validate them to address market trends.
- Drive innovation and innovative culture for business development.
- Cultivate an entrepreneurial mindset to identify opportunities and navigate uncertainty.
- Distinguish between company structuring elements, scaling, and sustainability.
- Catalyze graduates with skills to establish impactful startups and ventures contributing to societal needs and economic development.
- Fostering multinational and interdisciplinary collaboration across universities with continuous integration from the local entrepreneurial community.
- Develop leadership abilities to lead teams and navigate entrepreneurial challenges.
Learning Outcomes
Upon completion of the program, graduates should be able to:
- Generate valuable ideas and innovations using ideation and design thinking.
- Design and validate business models addressing market trends and social needs.
- Develop impactful start-ups and ventures contributing to society and Sustainable Development Goals (SDGs).
- Discover leadership abilities to lead teams and navigate entrepreneurial challenges using risk aware and agile strategies.
- Evaluating the economics, financing options, and legal aspects of a business.
- Analyze technological, societal, and industry and market trends to create robust company strategies and operational plants.
- Ability to build networks and disseminate innovations through presentations and pitches to different stakeholders.
