أ.د. مأمون عكروش
أ.د. مأمون عكروش
سيرة شخصية
الأستاذ الدكتور مأمون ن. عكروش هو حاليًا رئيس الجامعة الأمريكية في مادبا. الدكتور عكروش أستاذ متميز في التسويق والإدارة الاستراتيجية في كلية إدارة الأعمال بالجامعة الألمانية الأردنية. حصل الدكتور عكروش على درجة الدكتوراه في التسويق من جامعة هدرسفيلد، المملكة المتحدة (2003)، ودرجة الماجستير في إدارة الأعمال من الجامعة الأردنية (1997) وحصل على درجة البكالوريوس في إدارة الأعمال من جامعة عمان الأهلية بامتياز (1994)، الأردن.
الدكتور عكروش باحث وأكاديمي متخصص في مجالات التسويق والإدارة الاستراتيجية وله أكثر من 55 منشورًا دوليًا. الدكتور عكروش عضو هيئة تدريس في قسم علوم الإدارة بكلية إدارة الأعمال بالجامعة الألمانية الأردنية. شغل سابقًا العديد من المناصب العليا؛ عميد كلية الدراسات العليا في إدارة الأعمال بالجامعة الألمانية الأردنية (٢٠١٩-٢٠٢١)، وعميد كلية طلال أبو غزالة للدراسات العليا في إدارة الأعمال (٢٠١٥-٢٠١٧)، ونائب العميد (٢٠٠٩-٢٠١١)، وعضو هيئة التدريس بالجامعة منذ عام ٢٠٠٨. كما شغل منصب رئيس قسم التسويق في الأكاديمية العربية للعلوم المالية والمصرفية (٢٠٠٧-٢٠٠٨). الدكتور عكروش عضو في هيئات تحرير العديد من المجلات الدولية المحكمة. حاز الدكتور عكروش على عدد من الجوائز المرموقة، منها: جائزة المُقيِّم المُتميّز للتميز من دار إميرالد للنشر (2013/2014/2015/2016/2017)/دار النشر العالمية للأعمال والإدارة، وجائزة الجامعة الألمانية الأردنية للأبحاث (2012)/شهادة التميز للعام 2011-2012: أداء بحثي مُتميّز، وجائزة طلال أبوغزاله لأعضاء هيئة التدريس المُتميّزين ثلاث مرات (2012/2014/2015).
الدكتور عكروش عضوٌ فاعلٌ في العديد من اللجان الأكاديمية والبحثية ولجان ضمان الجودة العليا في الجامعة الألمانية الأردنية، وصندوق دعم البحث العلمي والابتكار، وجامعات أخرى. كما ترأس وعضو في العديد من اللجان الأكاديمية العليا في وزارة التعليم العالي والبحث العلمي، وهيئة الاعتماد وضمان الجودة لمؤسسات التعليم العالي. كان الدكتور عكروش عضوًا في اللجنة العليا لمعادلة الشهادات غير الأردنية لدورتين (2014-2017) و(2019-2021) في وزارة التعليم العالي والبحث العلمي. وكان الدكتور عكروش عضوًا في مجلس أمناء كلية حطين (2008-2012) وجامعة العقبة للتكنولوجيا (2014-2018). كما كان عضوًا في مجلس أمناء الجامعة الهاشمية حيث شغل منصب رئيس اللجنة المالية وعضوًا في اللجان الأكاديمية والإدارية لمجلس الأمناء.
الدكتور عكروش مستشار أول وخبير ومدرب في مختلف جوانب التسويق والأعمال، بما في ذلك الإدارة الاستراتيجية، والاتصالات، وإدارة واستراتيجيات التسويق، وأبحاث التسويق، وخدمة العملاء ورعايتهم، وحوكمة الشركات، وخطط التسويق، والتسويق السياسي. يتمتع بخبرة واسعة في إجراء دراسات متخصصة في الانتخابات البرلمانية والبلدية. وهو أيضًا مدرب إقليمي ووطني في مجالات تخصصه في العديد من الدول العربية لسنوات عديدة. عمل الدكتور عكروش مستشارًا وخبيرًا لدى العديد من المنظمات الدولية، بما في ذلك الأمم المتحدة، وبرامج برنامج الأمم المتحدة الإنمائي، والوكالة الأمريكية للتنمية الدولية، ومجموعة طلال أبو غزالة، والمنظمات غير الحكومية، بالإضافة إلى العديد من الشركات والمؤسسات في القطاع الخاص في الأردن. كما شارك الدكتور عكروش في العديد من المؤتمرات وورش العمل في مجالات التسويق والأعمال، ومكافحة الفساد، والنزاهة، والشفافية، وحوكمة الشركات.
الخلفية التعليمية
PhD in Marketing from the University of Huddersfield, United Kingdom (2003)
MBA, from the University of Jordan (1997)
BSc. from Amman Al-Ahliyya University in Business Administration with distinction (1994), Jordan.
MBA, from the University of Jordan (1997)
BSc. from Amman Al-Ahliyya University in Business Administration with distinction (1994), Jordan.
منشورات مختارة
| 2021 | Akroush, M. N., Zuriekat, M. I., Mahadin, B. K., Mdanat, M. F., Samawi, G. A., & Haddad, O. J.,"Drivers of e-loyalty in e-recruitment: The role of e-service quality, e-satisfaction, and e-trust in Jordan, an emerging market",Journal of Electronic Commerce in Organizations, 19(2),17-33,2021 [View] |
| 2020 | Mahadin, B., Akroush, M. N., & Bata, H,"The effects of tourism websites' attributes on e-satisfaction and e-loyalty: a case of American travellers' to Jordan",International Journal of Web Based Communities, 16(1),Inderscience Publishers,4–33,2020 [View] |
| 2020 | Mahadin, Bushra., Akroush, Mamoun. and Haddad, Ola.,"Factors Affecting Web-Based Customer Loyalty: Evidence from B2B Online Recruitment Users’ Perspectives",International Journal of Web Based Communities,Vol. 16 No. 4,pp. 343–377,2020 |
| 2020 | Akroush, Mamoun., Mahadin, Bushra., Abu-ElSamen, Amjad. and Shoter, Amer,"An Empirical Model of Mobile Shopping Attitudes and Intentions in an Emerging Market",International Journal of Web Based Communities,Vol. 16 No. 2,pp. 150-179,2020 |
| 2019 | Akroush, M., Samawi, G., Zuriekat, M., Mdanat, M., Affara, I., & Dawood, S,"A Comparison of Service Quality Dimensions in the Mobile Service Market: Evidence from Emerging Markets",Theoretical Economics Letters, 9(02),271,2019 [View] |
| 2019 | Akroush, M. N., Zuriekat, M. I., Al Jabali, H. I., & Asfour, N. A,"Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits",International Journal of Energy Sector Management, 13(1),Emerald Publishing Limited,128–148,2019 [View] |
| 2019 | Akroush, Mamoun., Mahadin, Bushra. and Bata, Hani. ,"Linking Website Attributes of User-Generated Content to E-Behavioral Loyalty: An International Tourists Perspective",International Journal of Strategic Decision Sciences,Vol. 10 No. 4, October-December,,pp. 18-42,2019 |
| 2019 | Awwad, Abdulkareem., Akroush, Mamoun., Zuriekat, Majdy., and Al Masoudi, Yassir. ,"The Impact of Social Capital, Managerial Human Capital and Managerial Knowledge Structure on Firm Performance",International Journal of Strategic Decision Sciences,Vol. 10 No. 3 (July-September),pp. 95-113,2019 |
| 2019 | Abu-ElSamen, Amjad., Akroush, Mamoun., Asfour, Nermeen. and Jabali, Hana.,"Understanding Contextual Factors Affecting the Adoption of Energy-Efficient Household Products in Jordan",Sustainability Accounting, Management and Policy Journal,Vol. 10 No. 2,pp. 314-332,2019 |
| 2019 | Mahadin, B. K., & Akroush, M. N,"A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan",International Journal of Emerging Markets, 14(4),Emerald Publishing Limited,639–667,2019 [View] |
| 2019 | Akroush, M. N., & Mahadin, B. K,"An intervariable approach to customer satisfaction and loyalty in the internet service market",Internet Research, 29(4),Emerald Publishing Limited,772–798,2019 [View] |
| 2018 | Abu-ElSamen, Amjad and Akroush, Mamoun.,"How Customer Orientation Enhances Salespeople’s Performance: A Case Study from an International Market, Benchmarking",An International Journal,Vol 25 No. 7,pp. 2460-2477,2018 |
| 2018 | Akroush. Mamoun. and Awwad, Abdulkareem.,"Enablers of NPD Financial Performance: The Roles of NPD Capabilities Improvement, NPD Knowledge Sharing and NPD Internal Learning",International Journal of Quality and Reliability Management,Vol. 35 No, 1,pp. 163-186,2018 |
| 2016 | Awwad, A., & Akroush, M. N,"New product development performance success measures: an exploratory research",EuroMed Journal of Business, 11(1),Emerald Group Publishing Limited,2–29,2016 [View] |
| 2016 | Akroush. Mamoun., Jriasat, Luai., Kurdieh, Dina., Al-Faouri, Ruba. and Qatu, Laila.,"Tourism Service Quality and Destination Loyalty-The Mediating Role of Destination Image from International Tourists’ Perspectives",Tourism Review,Vol. 71 No. 1,pp. 18-41,2016 |
| 2015 | Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I,"Consumer attitudes towards online shopping The effects of trust, perceived benefits, and perceived web quality",Internet Research, 25(5),Emerald Group Publishing Limited,707–733,2015 [View] |
| 2015 | Jraisat, L. E., Akroush, M. N., Alfaouri, R. J., Qatu, L. T., & Kurdieh, D. J,"Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan",International Journal of Culture, Tourism and Hospitality Research, 9(3),Emerald Group Publishing Limited,292–315,2015 |
| 2015 | Akroush, M. N., & Al-Debei, M. M,"An integrated model of factors affecting consumer attitudes towards online shopping",Business Process Management Journal, 21(6),Emerald Group Publishing Limited,1353–1376,2015 [View] |
| 2015 | Akroush, M. N., Dawood, S. A., & Affara, I. B,"Service quality, customer satisfaction and loyalty in the Yemeni mobile service market",International Journal of Services, Economics and Management, 7(1),Inderscience Publishers,53–73,2015 [View] |
| 2015 | Akroush, Mamoun., Al-Mohammed, Samer. and Odetallah, Abdelhadi.,"A Multidimensional Model of Marketing Culture and Performance: A Different Approach to the Use of Webster’s Marketing Culture Measurement Scale",International Journal of Contemporary Hospitality Management,Vol. 27 No. 7,pp. 1442-1478,2015 |
| 2014 | Al-Mohammed, Samer., Akroush, Mamoun. and Odetallah, Abdelhadi.,"Marketing Culture and Business Performance: Re-Examination of Webster’s Marketing Culture Measurement Scale",Marketing Intelligence and Planning,Vol. 32 No. 7,pp. 794-822,2014 |
| 2013 | Abu-ELSamen, A., Akroush, M., & Abu-Lail, A,"Mobile SERVQUAL: A comparative analysis of customers' and managers' perceptions",International Journal of Quality and Reliability Management, 30(4),Emerald Publishing Group,403–425,2013 [View] |
| 2013 | Akroush, Mamoun., Abu-ElSamen, Amjad., Samawi, Ghazi. and Odetallah, Abdelhadi.,"Internal Marketing and Internal Service Quality in Restaurants",Marketing Intelligence and Planning,Vol. 31 No. 4,pp. 304-336,2013 |
| 2012 | Akroush, Mamoun. and Abu-ElSamen, Amjad.,"An Empirical Investigation of the Mediating Role of Relationship Marketing Skills on the relationship between Customer Satisfaction and Customer Loyalty",International Journal of Internet Marketing and Advertising,Vol. 7 No. 1,pp. 1-30,2012 |
| 2012 | Akroush, Mamoun.,"An Empirical Model of New Product Development Model: Phases, Antecedents and Consequences",International Journal of Business Innovation and Research,Vol. 6 No. 1,pp. 47-75,2012 |
| 2012 | Akroush, M,"An empirical model of marketing strategy and shareholder value A value-based marketing perspective",Competitiveness Review: An International Business Journal, 22(1),Emerald Publishing Group,48–89,2012 [View] |
| 2012 | Abu-ElSamen, Amjad., Akroush, Mamoun., Alsayed, Ameen. and Hasan, Hasan.,"An Empirical Model of Customer Service Quality and Customer Loyalty in An International Electronics Company",International Journal of Electronic Business,Vol. 10 No. 1,pp. 39-63,2012 |
| 2012 | Akroush, M,"Organizational capabilities and new product performance: The role of new product competitive advantage",Competitiveness Review: An International Business Journal, 22(4),Emerald Publishing Group,343–365,2012 [View] |
| 2011 | Akroush, Mamoun,"Under Researched Gaps in Marketing Strategy Implementation",International Journal of Marketing Principles and Practices,Vol. 1 No. 1 (September),pp 33-39,2011 |
| 2011 | Akroush, Mamoun,"The Mediation Effect of Marketing Expertise on Marketing Assets and Capabilities toward Financial Performance",International Journal of Internet Marketing and Advertising,Vol. 6 No. 4,pp. 373-412,2011 |
| 2011 | Akroush, Mamoun., Abu-ElSamen, Amjad. and Jaradat, Najwan,"The Influence of Mall Shopping Environment and Motives on Shoppers’ Response: A Conceptual Model and Empirical Evidence",International Journal of Services and Operations Management,Vol. 10 No. 2,pp. 168-198,2011 |
| 2011 | Akroush, B., Dahiyat, S., & Gharaibeh, M,"Customer relationship management implementation: An investigation of a scale's generalizability and its relationship with business performance in a developing country context",International Journal of Commerce and Management, 21(2),Emerald Publishing Group,158–191,2011 [View] |
| 2011 | Abu-ElSamen, Amjad. and Akroush, Mamoun,"Path Analysis of the Consequences of Customer Service Skills: An Exploratory Study in Jordan",International Journal of Services and Standards,Vol. 7 No. 1,pp. 50-77,2011 |
| 2011 | Akroush, Mamoun., Al-Mohammed, Samer., Zuriekat, Majdy. and Abu-Lail, Bayan.,"An Empirical Model of Customer Loyalty in the Jordanian Mobile Telecommunications Market",International Journal of Mobile Communications,Vol. 9 No. 1,pp. 76-101,2011 |
| 2011 | Dahiyat, B., Akroush, M., & Abu-Lail, A,"An integrated model of perceived service quality and customer loyalty: an empirical examination of the mediation effects of customer satisfaction and customer trust",International Journal of Services and Operations Management, 9(4),Inderscience,453–490,2011 [View] |
| 2011 | Abu-ELSamen, M., & Akroush, M,"Towards an integrated model of customer service skills and customer loyalty The mediating role of customer satisfaction Customer service skills",International Journal of Commerce and Management, 21(4),Emerald Publishing Group,349–380,2011 [View] |
| 2010 | Akroush, M,"The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan's Services Organisations",Jordan Journal of Business Administration, 7(1),The University of Jordan,116–147,2010 |
| 2010 | Akroush, Mamoun., Abu-ElSamen, Amjad., Al-Shibly, Motteh. and Al-Khawaldeh, Fayez.,"Conceptualization and Development of Customer Service Skills Scale: An Investigation of Jordanian Customers",International Journal of Mobile Communications,Vol. 8, No. 6,pp. 625-653,2010 |
| 2010 | Akroush, Mamoun.,"Transactional Marketing and Relationship Marketing Paradigms: A Structural Equation Modeling Approach",International Journal of Electronic Customer Relationship Management,Vol. 4 No. 2,pp. 125-160,2010 |
| 2010 | Akroush, Mamoun., Al-Mohammed, Samer. and Khanfer, Fayeq,"The Impact of Brand Name on Mobile Products Users’ Satisfaction: An Empirical Study on Jordanian Universities’ Students",Jordan Journal of Business Administration,Vol. 6 No. 1,pp. 1-29,2010 |
| 2010 | Nuseir, Mohammed., Akroush, Mamoun., Mahadin, Bushra. and Bataineh, Abdullah.,"The Effect of E-Service Quality on Customers’ Satisfaction in Banks Operating in Jordan: An Empirical Investigation of Customers’ Perspectives",International Journal of Services, Economics and Management,Vol. 2 No. 1,pp. 80-108,2010 |
| 2010 | Akroush, S., & Al-Mohammed, M,"The effect of marketing knowledge management on organizational performance An empirical investigation of the telecommunications organizations in Jordan",International Journal of Emerging Markets, 5(1),Emerald Publishing Group,38–77,2010 [View] |
| 2009 | Akroush, Mamoun., Nuseir. Mohammed., Asoub, Ashraf. and Mahadin, Bushra.,"The Relationship between the E-Marketing Mix Strategies and Organizational Performance: An Empirical Investigation of International Organisations in Jordan",International Journal of Electronic Marketing and Retailing,Vol. 2 No. 4,pp. 317-351,2009 |
| 2009 | Akroush, Mamoun. and Khatib, Fahed.,"The Impact of Service Quality Dimensions on Performance: An Empirical Investigation of Jordan’s Commercial Banks",Journal of Accounting, Business and Management,Vol. 16 No. 1,pp. 22-44,2009 |
| 2009 | Akroush, Mamoun.,"Does Service Quality Implementation Mediate the Relationship between Technical Service Quality and Performance: An Empirical Examination of Banks in Jordan",International Journal of Services, Economics and Management,Vol. 1 No. 3,pp. 209-232,2009 |
| 2008 | Dmour, Hani., Berardinucci, Antonella. and Akroush, Mamoun.,"Internet Export Marketing by Jordanian and Italian Small-Medium Sized Enterprises",Dirasat: Human and Social Sciences,Vol. 35 No.1,pp. 234-259,2008 |
| 2008 | Akroush, M,"Exploring the mediation effect of service quality implementation on the relationship between service quality and performance in the banking industry in Jordan",Global Business and Economics Review, 10(1),Inderscience,98–122,2008 [View] |
| 2008 | Akroush, Mamoun., Nuseir, Mohammed. and Al-Khalafat, Qais. ,"Marketing Strategy Implementation: The Missing Link between Marketing Strategy Formulation and Organisational Performance–Underresearched Gaps",Journal of Financial and Commercial Studies,Vol. 2,pp. 49-66,2008 |
| 2008 | Akroush, Mamoun.,"The Effect of Service Quality on Banks Marketing Performance: An Empirical Investigation of Managers Perspectives",Dirasat: Human and Social Sciences,Vol. 35 No. 1,pp. 199-218,2008 |
| 2007 | Akroush, Mamoun.,"Marketing Strategy Implementation Success Aspects: A Qualitative Empirical Investigation of Service Organisations in Jordan",Jordan Journal of Business Administration,Vol. 3 No. 3,pp. 391-413,2007 |
| 2006 | Akroush, Mamoun.,"Effects of Marketing Assets and Capabilities on Performance: An Empirical Investigation of Banks Operating in Jordan",Jordan Journal of Business Administration,Vol. 2 No. 3,pp. 440-463,2006 |
| 2006 | Akroush, Mamoun. and Dmour, Hani.,"The Relationship between Brand-Building Factors and Branding Benefits in Commercial Banks Operating in Jordan: An Empirical Investigation of Managers’ Perspectives",Jordan Journal of Business Administration,Vol. 2 No. 3,pp. 464-486,2006 |
| 2006 | Akroush, Mamoun. and Dmour, Hani.,"Do Service Organisations Need A Different Strategic Marketing Planning? Gaps Analysis",Dirasat: Human and Social Sciences,Vol. 33 No. 2,pp. 435-449,2006 |
| 2006 | Akroush, Mamoun.,"The Services Marketing Mix Paradigm: Is It Still Appropriate for Today’s Service Businesses? ",Al-Balqa Journal for Research & Studies,Vol. 11 No. 2,pp. 49-74,2006 |
| 2005 | Akroush, Mamoun., Al-Shibly, Mottee. and Al-Khawaldeh, Fayez.,"The Effect of Services Marketing Mix Elements on Customers Satisfaction in the Comprehensive Motor Insurance: An Empirical Investigation of Customers Perspectives in Jordan",Journal of Financial and Commercial Studies,Vol. 2/3 No. 32,pp. 439-472,2005 |